When you want to get the media’s attention, your appearance is key. A media interview can be nerve-wracking, but with some preparation, you can put your best foot forward and promote yourself in the best possible light, while also giving good answers to the questions you’re asked. This blog will give you advice on how to dress appropriately to set yourself up for success during an interview with the media.
First impressions really do matter, and your appearance can make or break whether or not you get media coverage. The same way you dress for an in-person meeting, plan on dressing professionally when speaking with journalists—you’ll need to look sharp from head-to-toe. In other words, no pajamas, ripped jeans or torn t-shirts that might distract from your message. Instead, opt for a nice button down shirt and slacks/khakis/skirts. Stay away from flashy materials or patterns. For those wishing to do their hair and make-up, keeping it simple but polished.
Consider the Interviewer
When it comes to looking your best for an interview, consider how much power and influence that particular media outlet holds in its community. If you’re scheduled for an interview with a big-name network like Fox News or The New York Times, it might be worth wearing a suit, as viewers may pay more attention and take you more seriously if you’re wearing formal attire. However, if you’re scheduled for an interview with your local television station or newspaper, sticking with neutral business casual might be best as those journalists tend to appeal to everyday viewers. You want them connecting with you on both a personal and professional level.
It’s more than the way you look
Make sure your body language matches your message and portrays confidence and approachability. During an interview, do not fidget with items on your desk or around you, and don't swivel in your chair. This distracts from your message and makes it appear that you are nervous about something—the journalist or what is being asked. Always make eye contact with whoever is asking questions of you and speak directly into their eyes when answering questions. This shows confidence in what they are asking of you and adds an air of professionalism to your demeanor during interviews.
Here is to growing your name and brand for years to come.