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How to empathize and connect with journalists

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Editorial Staff
How to empathize and connect with journalists

If you’re an entrepreneur trying to get media coverage for your startup, it can be incredibly frustrating to see journalists tweeting about the busy season. Why do they have so much work to do, and why don’t they have time to write about you? Although it might not seem like it at first glance, there are actually some pretty good reasons why journalists are so busy right now that also apply to the rest of us! You just need to know what they are and how you can use them to your advantage. First, let’s look at just one reason  journalists are so busy in the first place...

On top of their regular duties, most journalists now have digital tasks as well!

In today’s digital age, reporters are given more work than ever before—and asked to do it faster. Data from Pew Research Center shows that journalists were tweeting about twice as much in 2013 as they were just a year earlier. In 2011, half of all journalists said they use social media sites as part of their job on a typical day, according to a poll conducted by Indiana University and its School of Journalism. The same study found that 83 percent of those polled said they spend at least some time on social networks for work every week, while 74 percent said they had edited a story that was first reported or written through social media. In short: Today’s journalist has her hands full.

Help busy journalists by becoming an expert source on your topic

Many busy journalists are looking for expert sources to interview and quote. What’s more, it can also help build your brand and authority in your industry if you become a go-to source for journalists. If you want to be quoted by influential journalists, spend time getting up to speed on current trends in your field and become an expert on these topics. You can also reach out to journalists on the digital platforms that they’re already spending so much time on, and make sure to create a Rolli profile which helps busy journalists quickly find experts like yourself.

Here is to growing your name and brand for years to come.

- Your friends at Rolli

www.rolliapp.com


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