You’ve just finished writing your book and you want to tell the world about it, but how do you pitch it to the media? You could hire a publicist or work through your publisher, but if you want to go the independent route, there are still plenty of ways to get media coverage without breaking the bank. Let’s take a look at how to pitch your book to the media so you can start sharing your expertise with the rest of the world today!
Step 1) Create media list
If you want a story in a magazine, create a list of journalists and editors at magazines that target your niche. If you want a story on TV, gather a list of local news stations and stations nationwide in similar niches. From there, identify which reporters write about books and connect with them via email to let them know what you’re working on. In most cases, don’t pitch anything yet—save that for an actual phone call or meeting. Instead, give these journalists some background information about yourself and simply ask whether they have any interest in hearing more from you about what you're working on. This is referred to as cold pitching because you've never met before and won't be contacting them through an existing relationship or direct referral from someone they trust.
Step 2) Pitch your idea to journalists
Most authors don’t think about approaching journalists when they want publicity for their books, but that’s actually one of the best ways to go. Journalists are always looking for stories. And when you contact them with a well-thought-out pitch, they’re more likely to take notice and work with you to provide ample coverage for your title. By contacting journalists in advance, you can make sure you have everything in place—from media lists and bios on hand, to press releases—so that when reporters start showing interest in you or your title, all you have left is scheduling interviews or providing copies of books.
Step 3) Follow up
The media doesn’t always respond. If they don’t respond right away, don’t take it personally. Follow up with them every few months with a personal email asking if there is anything you can do to help them tell your story. There may be an angle they want but just aren’t thinking of yet.
Here is to growing your name and brand for years to come.