Back to Blog

How to Get Media Coverage for Your Business

Image of Editorial Staff
Editorial Staff
How to Get Media Coverage for Your Business

You have an amazing business, product, or service that you want to let the world know about. The only problem? You don’t have enough funds to hire your own public relations team or marketing agency! This can be frustrating, besides signing up for Rolli, there are several ways you can get media coverage on your own without breaking the bank—all it takes is some good old-fashioned networking and relationship building with journalists and editors! Here’s how to pitch a story or expert to the press in four simple steps. (Bonus points if you try your hand at writing your own press release!)

Tips for Getting Press

First and foremost, make it easy on journalists. Make your pitch short and sweet, use bullet points and edit down your message. At minimum you should include: who you are (including company name), what it is that you do (your elevator pitch), why they should write about you (the reason needs to benefit the readers/viewers not your company! So think trends, scams, savings, etc.) and finally an easy way to contact you. If at all possible, try to send some actual media-friendly visuals as well; photos or graphics of your company or product work best. Lastly, don't be afraid of pitching yourself! Journalists receive hundreds of pitches a day and may not be aware of your business – so do them a favor by making sure they know who you are!

Contact Journalists Directly

It’s important to remember that media coverage isn’t something you can expect; it’s something you earn. (No, really.) One of the best ways you can make your pitch stand out is by contacting journalists directly rather than through press releases or public relations firms. You should have compelling information about your business that will actually interest them—but even then, it may take several tries before they respond. Be prepared to explain who you are and what makes your business an expert resource for their story. Do some research on recent stories in their publications, talk with other experts in your field, and set aside some time each day or week to pitch yourself as a resource whenever news breaks about your industry or niche topic.

Pitch via Email

It's surprising how many businesses don't know how to pitch a story or expert to the press. But here's an easy way: email it in. Journalists and bloggers get hundreds of pitches every day—the key is making yours stand out by following their lead and pitching via email. Go right to it and say what you’re an expert in or what you can discuss, make sure to tie your pitch to a recent study or story already in the news. It shows that you've done your homework, which will make your request much more compelling.

Pitch via Phone Call

If you have a trusted media contact that you’ve spoken with in person before, call them directly. There’s no need to write a formal pitch beforehand—just have a strong list of talking points ready and be able to articulate your value proposition clearly. If you need help formulating your message, try asking yourself: Why would my target media outlet care about me? What specific stories can I offer them? How will I make their jobs easier? The better you can answer these questions ahead of time, the more likely it is that someone will listen when you call! When speaking with journalists, remember that they get pitched all day long!

Position yourself as an expert 

Anyone can send a press release, but if you want to get media coverage for your business or organization, then you’ll need to do more than pitch your story; you’ll need to position yourself as an expert in your field. The key is not only having knowledge of your industry (in other words, interesting information) but also sharing what you know in a unique way. If there are reporters looking for sources with information on hot topics, then connecting with them is much easier. One effective approach is attending trade shows and industry events where you can develop relationships with journalists who cover specific industries. Creating a profile on Rolli can also showcase you to hundreds of new journalists who are seeking out experts in your field.

Here is to growing your name and brand for years to come.

- Your friends at Rolli

www.rolliapp.com


3 things to make your video Zoom or Skype news interview look good! Rolli Tips.

3 things to make your video Zoom or Skype news interview look good!

Image of Editorial Staff
Editorial Staff

Skype and Zoom interviews make it super convenient for experts to get some air time, but because...

Read more
Media Pitch & Interview Etiquette

Media Pitch & Interview Etiquette

Image of Editorial Staff
Editorial Staff

If you pitch - Do your research:

Read more