How to prepare for Radio, TV, and Newspaper Interviews
For an expert looking to get media attention, a TV interview can be a huge opportunity to reach a wide audience and increase your brand’s visibility and credibility. It’s not as simple as calling the news station and waiting for them to call you back, though—there are some steps you need to take first if you want your TV interview to go well. If you want some tips on how to prepare for TV, radio, and newspaper interviews, keep reading!
1) Pre-Interview Preparation
This is not a time to save up your great ideas and secrets for later. It’s important to share everything you know in advance with all parties. Most importantly, make sure there is an agreement on who will be asking what questions and when—so you can prepare accordingly. Also make sure they know how long you’ll need to finish answering each question before moving on to something else (i.e., do they need to ask you 10 questions and then turn off their camera? Or do they only need three minutes of your time?).
2) On the Day Before the Interview
Make sure to watch your calendar on the day before. Many news outlets will tell you when and where they want to do their interview so you can be ready at that time. If there is no opportunity for an in-person interview, make sure journalists have your cell phone number so they may reach you in case of last minute changes or questions. You may also want to go over some talking points to use if asked about specific topics in your field. This way you are prepared to answer questions intelligently but know that it's better not to rehearse too much because rehearsing too much can come off as unnatural or even stilted on camera or radio shows.
3) Day of the Interview
If you’re being interviewed on camera or recording an audio interview for broadcast, think about what you might say before you get to that point. Jot down your main talking points and bring them with you, reading them before the interview begins. Make sure you take time to relax beforehand and plan your arrival well ahead of time (keep in mind traffic!). Take some deep breaths and remind yourself that you hold the knowledge.
4) Benefits of a Media Interview
There are many benefits to being interviewed on television, radio, or in a newspaper. As an expert in your field you have something important to say to your audience. They may not be taking action based on what you say now but it will become part of your brand identity for them. You can position yourself as an expert that they can rely on and go to when they need help with their own pain points. It also provides you with great exposure if people see or hear about it. People who are unfamiliar with your company will recognize your name and know that you are out there doing something positive for society.
Here is to growing your name and brand for years to come.