If you want to get media attention, it’s crucial that you do your homework and determine your target audience. Be specific when defining who it is that will be most likely to respond positively to your story; otherwise, you’re wasting everyone’s time by simply throwing a story out there without regard for who will care about it. It may seem counterintuitive, but being specific about the audience can actually help journalists help you reach even more people. The more precise your pitch, the easier it will be for journalists to cover stories that are relevant for their readers.
If you are invited to take part in an interview:
Journalism has evolved into a fast-paced industry that doesn’t have time for delays or procrastination. When you don’t respond to an interview request, journalists will fill their story holes with other information or other experts. Responding quickly shows journalists you are reliable and organized, which leads to more stories. If you know there won’t be enough time to respond thoroughly, give them an idea of when they can expect your response. Be sure to follow up if it takes longer than expected! Don’t leave them hanging; it will just lead to disappointment on both ends.
Here is to growing your name and brand for years to come.