Getting Booked

When you’re asked to give an interview, it can be scary. You may not want to say something dumb on live television, and you’re expected to do it without any preparation? It can seem like too much pressure if you don’t know how to buy yourself some time to think during a live interview and make it seem like you were ready all along. Luckily, we’ve got tips that will help both experienced and inexperienced interviewees answer questions with confidence during those live segments!

Your appearance on television or in print can be an opportunity to get your business or organization’s name out there, but it can also be an opportunity to make yourself look bad. Avoid embarrassment by avoiding these common media interview gaffes.

For an expert looking to get media attention, a TV interview can be a huge opportunity to reach a wide audience and increase your brand’s visibility and credibility. It’s not as simple as calling the news station and waiting for them to call you back, though—there are some steps you need to take first if you want your TV interview to go well. If you want some tips on how to prepare for TV, radio, and newspaper interviews, keep reading!

You’ve just finished writing your book and you want to tell the world about it, but how do you pitch it to the media? You could hire a publicist or work through your publisher, but if you want to go the independent route, there are still plenty of ways to get media coverage without breaking the bank. Let’s take a look at how to pitch your book to the media so you can start sharing your expertise with the rest of the world today!

If you’re an entrepreneur trying to get media coverage for your startup, it can be incredibly frustrating to see journalists tweeting about the busy season. Why do they have so much work to do, and why don’t they have time to write about you? Although it might not seem like it at first glance, there are actually some pretty good reasons why journalists are so busy right now that also apply to the rest of us! You just need to know what they are and how you can use them to your advantage. First, let’s look at just one reason  journalists are so busy in the first place...

Whether you’re an entrepreneur, company executive, politician, or just someone with an opinion on the latest news, journalists need to know that they can depend on you as a reliable source of information. This means being prepared with answers to their questions and ready to speak with them whenever they need you. And it also means not pushing your own agenda – journalists are there to report the facts and provide context, not to advocate for one side or another. Here are 10 ways to be a reliable source for journalists – whether you’re an expert or just someone with an opinion.

Are you an expert in your field? If so, have you ever considered how to get media coverage from journalists?

By definition, Earned Media are media mentions that are free, while Paid Media are mentions that are paid for. However, there are other factors that need to be considered when it comes to the quality of the media that you are receiving. Here are some tips on how to tell if you’re getting quality Earned Media or Paid Media.

What is Earned Media?

Skype and Zoom interviews make it super convenient for experts to get some air time, but because you are not in a professionally lit studio with the right background it can also look pretty rough. Rolli has a few tips on how to make you and your background look good:

We know that getting media coverage can be difficult, news producers are flooded with hundreds of emails every day. And while it can be an arduous process, Rolli has put together a few ways to improve your chances of getting covered.