Are you an expert in your field? If so, have you ever considered how to get media coverage from journalists?
Your guide to getting more media coverage and nailing the interview every single time.
By definition, Earned Media are media mentions that are free, while Paid Media are mentions that are paid for. However, there are other factors that need to be considered when it comes to the quality of the media that you are receiving. Here are some tips on how to tell if you’re getting quality Earned Media or Paid Media.
What is Earned Media?
Skype and Zoom interviews make it super convenient for experts to get some air time, but because you are not in a professionally lit studio with the right background it can also look pretty rough. Rolli has a few tips on how to make you and your background look good:
We know that getting media coverage can be difficult, news producers are flooded with hundreds of emails every day. And while it can be an arduous process, Rolli has put together a few ways to improve your chances of getting covered.
Getting booked on tv, print or more has many benefits, but the competition is fierce and it can be hard. Rolli knows that there are simple things you can do to increase the number inquiries and eventually bookings you get.
At Rolli, we are often asked what is the benefit of having media coverage. After all, it takes time out of your already busy schedule to speak with the media, not to mention, it can be daunting. However, the value of speaking with the media can be incalculable for you and your career/business.
At Rolli, we know that speaking to journalists can be daunting if your position makes you purvey to knowledge that can’t be widely distributed. The best way to prevent information from escaping your lips that you don’t want printed is knowing what the basic rules of journalism are.
Like any industry reporter and journalists have their own lingo, if you don’t understand it, you can sometimes be left in the dark about what it is that a reporter is asking of you or what will end up being published. Rolli has put together a few key words reporters and journalists might use:
Skype and zoom interviews make it super convenient for experts to get some air time, but because you are not in a professional studio the audio can be a challenge. Rolli has a few tips on that: