Getting booked on tv, print or more has many benefits, but the competition is fierce and it can be hard. Rolli knows that there are simple things you can do to increase the number inquiries and eventually bookings you get.
Your guide to getting more media coverage and nailing the interview every single time.
At Rolli, we are often asked what is the benefit of having media coverage. After all, it takes time out of your already busy schedule to speak with the media, not to mention, it can be daunting. However, the value of speaking with the media can be incalculable for you and your career/business.
At Rolli, we know that speaking to journalists can be daunting if your position makes you purvey to knowledge that can’t be widely distributed. The best way to prevent information from escaping your lips that you don’t want printed is knowing what the basic rules of journalism are.
Like any industry reporter and journalists have their own lingo, if you don’t understand it, you can sometimes be left in the dark about what it is that a reporter is asking of you or what will end up being published. Rolli has put together a few key words reporters and journalists might use:
Skype and zoom interviews make it super convenient for experts to get some air time, but because you are not in a professional studio the audio can be a challenge. Rolli has a few tips on that:
One of the biggest mistakes experts make when doing interviews with the press is either saying too much or not enough. What makes this more difficult is that different types of media (tv, press vs radio) will expect different things, especially if the interview is live.
Getting media coverage is exciting and helps position you as an expert in your field. But many experts ask Rolli, how do I prepare for a reporter or journalist interview?