What Does A Journalist Want From You During A Media Interview?
A media interview can be scary, especially if you’re not used to the process. Before agreeing to an interview, be sure you know what to expect and that you’re ready to give your best answers – after all, this interview could be your big break! A reporter might want any number of things from you during the interview, and it’s important to know what those are and how to deliver them effectively and professionally.
Be an Expert
Journalists and reporters rely on experts to help them tell their stories. If you’re asked to be an expert source for a news story, remember that journalists are working on deadlines and juggling multiple projects at once. To make their job easier, be helpful, timely and flexible with interviews. Ideally, jot down some talking points (be concise and clear) before speaking with them; they’ll love it if you’ve done your homework! You can also offer to provide video or photos of yourself talking about your expertise or product in action—it will give their story greater context without taking up too much of your time.
It’s true that journalists are in control of much of an interview, but that doesn’t mean you can’t influence them. Be proactive and provide information in advance to be helpful. The more material they have to work with in advance, particularly interesting angles or perspectives on your business, products or services, etc., usually means they will write more about you. Don’t fall into the trap of believing you have nothing to say or not being self-promotional enough—you have much more to share than you think!
Know About Trends
As journalists, we’re supposed to be ahead of trends. So when we ask an expert for an exclusive, we aren’t trying to bamboozle you; we really do want to make sure that our readers get early access to important news and information about your expertise. It helps if you can tell us what is changing in your industry and how it affects the viewers or readers.
Here is to growing your name and brand for years to come.